/ Mapmakers, Marketing.

We all share the opportunity to market, design, communicate, write, sing, ride, craft, draw, disrupt or create. But, we can do it in a very different trend, with an unmatched and unique style, in various levels, with specific results from each other. We all have diverse approaches and perspectives. Most of us share the same profession, even two or three languages, but we all exercise or practice oddly. We all know enough about the disruptive economy but interpret and live it distinctively. We all share the same planet, but we aren’t all the same profile, on the contrary. We’re unmatched people.

We are individuals with greatness, not for social status, economic power or influential connections. No, it’s better than this because we can choose. This single element makes us people wonderfully unmatched if we want to. So it’s the responsibility of every professional to disrupt any imposed choice. Why? It happens barely because we did not have so much choice not long ago. Now we do.

No niches, no masses. No instructions. No obedience. No conformism. No compliance. Only original mapmakers are in search of other mapmakers to resonate with. Change agents like them, so we all can amplify the very thing that makes any human being unmatched. Perhaps you think, “I wish it would be like this”, you’re wrong. It’s already part of this present moment.

The challenge of our time is first to work on our inner self so we can become the person we already know you are. You are, secondly, discovering what makes you excel. Thirdly, once you discover what it is, perhaps it’s chemistry, jewellery or reviews or telling stories or cooking sushi Yoga, whatever it is, own it and improve it until you lose your mind. Fourthly, once you have this wrapped, please give it to the world as your only gift, being helpful and changing what matters to you. The final step is enjoying the outcome of your bravery.

The goals are finding and organising the thing that makes you unmatched. So you’d better accept that, in a mid-term, you might be seen as somebody quite weird. Don’t fight it because the key may rely upon you.