It is believed that the video engagement is changing the world. The video is replacing old forms of advertising 
with more advantages than drawbacks. Inevitably is coming to us as a sandstorm that covers everything that goes on its way
It’s not about the platform, it’s not about efficiency through repurposing, it’s not about traffic or video hits, it’s about having a conversation, giving interesting and compelling reasons for consumers to talk to you. Advertising has shouted at consumers long enough, the tide has changed and brands need to mingle at the party, introduce themselves, and above all be interesting, engaging and enlightening, if they hope to be the life of the party, and Video Marketing is the most suitable platform at the moment to do so.
If you are wondering how you could measure the effectiveness of your video campaign, I would say that the views are not a good metric in my opinion, the comments are, with daily streams of comments from the positive to the negative… it’s a party and everyone has an opinion, and a voice.